Seven Rules Of Marketing

More people will read something if it is written in language they use. Unless your target audience is technical experts, keep it simple.

Why use 50 words when 10 would do? Most people skim read a page first, if your message is too long they will skip it.

Not all people are the same, what one will read another will ignore. Target your message, style and language to who you want to read it.

There's no substitute for proper preparation when you start marketing something new. Whether it is a commodity, service or person, know about it before trying to sell it to others.

It's not exciting, it's not sexy, but it is effective. The more you repeat your message the more people you will reach and the more they will recognise it.

If you're struggling to find the right way to get your message across get creative, innovate! But if you have a message that is working don't change a winning formula. Innovation for its own sake is art, not marketing.

You wouldn't buy a dog and bark yourself, you wouldn't hire a gardener and mow your own lawn, so why would you employ a marketing professional and tell them how to do their job? Give the objectives, give the principles, give the technical information, but let the professional you're paying do their job!